One of the first things you can do is emphasize with a hard situation, this one is always up to niche of the audience you are targeting, but you need to make it as relatable as possible.
You can even push a little of their pain by talking about a personal experience (everyone loves an underdog after all).
Once you have their attention is now the time to deliver the solution, in this stance you’ll offer your unique idea to deal with the issue at hand.
Remember not give away the entire cow for free! Just give them a little milk to keep their interest peaked so they can look for the full access to your offering.
P.S. This is a one time offer for 14 day trial…
So, get a babysitter, take work off and make sure you don’t miss this special one time offer.