Every entrepreneur needs a comprehensive plan so that they can achieve better results through the effective use of resources. If you don’t have any plans, your goal will just be a dream. An integral part of planning a market strategy that is effective is by imagining a buyer’s journey. The marketing funnel is one of the perfect tools for marketers in ensuring their goals are successful.
What Is Marketing Funnel Strategy?
Marketing funnels symbolize the journey taken by a buyer from the time they become aware of a product or service to the time they purchase these products. Marketing funnel strategy revolves around the idea that a vast lattice is spread by marketers to get hold of as many leads possible and then foster prospective customers gradually through suitable schemes.
They are called funnels because the probability of proceeds and sales decreases gradually at each step. There are people who will opt out of the way, others will choose another portal while some will lose interest. In an ideal situation, all marketers can transform their leads into customers hence turning it into a marketing cylinder.
Make significant efforts to increase the number of prospects who join the top of your marketing funnel since there are a few prospects who will always exit your funnel at each stage. A good marketing funnel strategy will help minimize the percentage of prospects who exit at every stage of your funnel.
Sales Funnel Management Best Practices – How Does It Work?
The journey of a customer begins from awareness and is terminated during purchase. This can be cycled back occasionally or regularly depending on your strategy. There are a variety of stages that can model the shape called digital marketing funnel stages. They can be divided roughly into three categories; lead generation, lead nurturing and sales.
A potential customer becomes aware of a product through advertising and marketing campaigns, customer research, and discovery. The awareness is then backed up by gathering some form of information for the customer or client. The process in which you gather information is known as lead generation. The information is used further in the management system to nurture the lead down the system.
It is the marketer’s duty to nurture the lead once the prospective customer becomes aware of a particular product or service. This can be done by arousing interest in purchasing the product and then considering these products over other competitors. The marketer is required to tap into other several channels, enhance its public relation strategies and incorporate partners and affiliates who will promote the product.
The sale is considered as the tip and the narrowest bit of the funnel. This comes as a result of the effort of a marketer as well as the journey of a customer in making a final decision of purchasing the product.
The Crucial Stages of a Marketing Funnel
A marketing funnel is made up of three parts that are made up of six levels of a customer’s journey. These include:
Awarness is the topmost stage of a marketing funnel. Here, a marketer aims at tapping the whole set of prospective customers at the beginning. They make them understand what the product entails using effective advertising, public relations, marketing and other communication strategies. It is then followed by lead generation through the acquisition of some sort of customer information. The gathered information is then drawn into a lead management system where it can nurture down the funnel further.
This is the right stage to give the customer more information about the brand and the product once the lead has been generated. The customer gets to learn much about the company by word of mouth, consumer research and other means both online and offline They become more interested the more they gain positive information.
In order to develop a relationship with the buyer at this stage, it is important for markets to tap into every opportunity. This is usually done through testimonials from previous customers, monitoring reviews of the products, delivering more information to the customer and drawing attention via a great graphic interface. The reason why this stage is important for every marketer is that the prospective buyer can either remain inside the funnel or choose to opt out.
The stage of consideration is where the leads become converted into a lead that is marketing qualified. The product is being considered for purchase by the prospective customer and thus the need to give close attention and communicate information that has been elaborated about the product, discounts, and offers.
The communication of this information is done through targeted emails, free trials, phone marketing, newsletters, basic services- if applicable, and other direct interaction strategies.
The stage of intent is when some specified activity is done by the prospective customer after the stage of consideration. This involves purchasing the related queries and placing the product in shopping cart. The intent stage acts as a trigger for the marketer to begin with its remarketing as well as other strategies of pull marketing.
Once the customer goes through the intent stage, there is a possibility that a conversion may occur. The stage of evaluation is when the customer evaluates the product, its price and the offer the brand provides. All these factors help them make a final decision as to whether the product is worth the price, offer or discount provided. During this stage, the sales team becomes more involved compared to the marketing team.
This is the narrowest part and the tip of the marketing funnel. It comes as a result of the efforts of the marketer throughout the process. It is the stage where the sales team deals with the purchase transaction. More referrals can fuel the top of the marketing funnel due to a positive experience on the buyer’s part. The process starts all over again and there are instances where you keep recycling your previous buyers as they pass down the funnel from time to time.
Social Media as A Marketing Funnel
Social media plays a significant role in the overall marketing strategy of your company. It also serves as its own marketing funnel by guiding customers through their journey of making the final purchase decision. Potential buyers have a high likelihood of stumbling upon a search you conducted, a news feed update from a friend or a targeted ad on a Facebook page. There is a good chance you will follow the page if the content appeals to you. You can either click through to visit the company’s website or send them a direct message to you are moved by the product.
You will be guided carefully by taking key actions the more you continue interacting with the company through social media. This includes a software demo or signing up for a newsletter. The continued social media engagement will lead you to more interactions on other platforms of social media, and landing pages. Eventually, you will be in a position to make a purchase decision based on the information and support obtained from the social media content.
This only acts as an example of how social media can act as a marketing channel. You can also learn how to create a sales funnel website in just a few steps and start developing a strong market funnel strategy.
How to Create Your Social Media Funnel?
Social media plays a significant role in the modern century to guide potential customers through your funnel or even your affiliate marketing sales funnel. It is possible to create relevant content for your targeted audience that leads to conversions, sales as well as referrals.
So, how can I develop a good “funnel mindset?” Here are some of the fundamental points you need to stay on the right track:
- What is your strategy?
Your marketing funnel on social media will be a failure if you do not have a clear end-goal. Determine how your marketing strategy can incorporate social media as a whole. Come up with unique content that can guide your potential clients through the whole sales process. The type of content you share with your customers depends on how you build your marketing funnel strategy.
- Focus on few principle strategies on each platform
This does not mean that your marketing efforts have been spread too thin. The platforms should be prioritized depending on those used by your target audience. Also, analyze how a particular platform blends with your funnel strategy.
- Monitor the essential metrics
You can’t take the approach of “set and forget” especially when your content on social media aligns with different stages of the marketing funnel. Focusing on your social media metrics is the only way to be sure whether your content will work. If you want to spread your brand awareness on Facebook or any other social media platform, then it is important to watch your engagement statistics and impression. You can determine what works by evaluating the primary metrics for every stage of the sales funnel and improve the results by tweaking your content strategy.
- Be flexible
Your visitors will have different views when looking at your social media funnel. The Facebook page may spread awareness for your product but may leave out some information. This is when a buyer sends you a direct message seeking more information about the product. They have moved to the stage of consideration and evaluation of the buyer’s journey and you wouldn’t leave them full of questions as the leads will fail to convert to sales.
It doesn’t mean that a platform can help you during the rest of the marketing funnel even if it is primarily used for awareness. It is important to look for the best opportunities that guide customers in every step of their journey.
Marketing and The Customer Experience: Flipping The Funnel
Flipping the funnel into a customer experience funnel is an increasingly common practice for sales, marketing, and customer service. We have explained the essential stages of the customer experience funnel below.
The next step after a customer makes a purchase is to make them a repeat customer or client. This involves improving retention and nurturing your customers to make bigger purchases. Marketers encourage repeat actions of a customer by continuing bottom of funnel activities.
Customers develop a preference for a brand in the loyalty stage as they interact with it and personalize their products. Engagement is the key and this personal connection can be nurtured to a brand through development, engagement, and outreach to a community.
A customer who is loyal to a brand is more likely to recommend brand products and business referrals.
The ultimate evolution of nurturing customers is by turning them into advocates. You can drive more new leads for your marketing funnel through posting leads for your marketing funnel and evangelism in form of writing product reviews.
Marketers have the ability to develop their communities to support advocates better and help them participate in case studies. The ultimate goal is to increase the size of purchases and drive more referrals and awareness to fuel the marketing funnel.
Rapid Deployment Single Product Funnels
It is essential to be aware of the tricks of e-trade since e-commerce is the new black. Many businesses prefer the electronic world over physical presence. Knowing the basics is very important for a person who wants to run an e-business.
Mage Omega is a good example of a rapid deployment single product sales funnels training program. It helps individuals and companies set up and operate a business online.
The program manages all matters associated with running an internet business. Running an online business is not the same as running social media. E-commerce is governed by different strategies just like any other business.
Various brands have taken a different approach by choosing to sell their physical products using the internet as it cuts across a wide range of potential customers. They do this by integrating the material and digital network into a single customer experience.
It is no longer a secret that Etsy and Amazon have become major household names and have empowered small startups to take their goods and services from creation to delivery. You can have your brand on customers’ doorsteps of customers all over the world no matter the size of business you run. In this article, we will use Mage Omega X to describe more about rapid deployment single product funnels.
What is Mage Omega X?
Mega Omega X is one of the best courses for those seeking to build an ecommerce site or a clickfunnels ecommerce funnel. It is a training program that was developed by Greg Jacobs for people interested in ecommerce. It is a training meant for newcomers, marketers, advertisers and those already in the field. Greg Jacobs has numerous experiences as a successful marketer and provides you all the needed information in Mega Omega X using a single pitch.
So, How Does It Work?
The first procedure is to select the product that is most appropriate for deployment. A problem is created by multiple product categories while marketing. Success is often guaranteed when you choose to concentrate on one product.
The “Free + Shipping” funnel is the most popular type of funnel recommended to people who are starting out. They help to build specific email lists related to particular topics.
The Retail Multi-Unit funnel works well for things that people use or give away as gifts. A few examples include survival gear, keychains, kitchen goods, outdoor gear and much more.
The Mage Viral is and advanced funnel that is mostly used with your print on demand products. It is one of the best ways of sharing your ads through social media platforms such as Facebook.
The “Funded Today” funnel incorporates different types technology product or innovations. The Noob Proof training included detailed PDF’s and videos that show how to source products, research products and operate your entire dropshipping business.
Factors to Consider When Building a Sales Funnel for Physical Products
- Reviewing the entire fulfillment process
It is mandatory for physical products to get from the producer to the consumer but a few steps need to be considered along the way. It is important to keep in mind the process of fulfillment and its relevant contents when building your funnel.
With these, you can keep track of the related expenses. You will also be in a position to get hold of any part of the procedure that needs some adjustments to ensure your single product doesn’t get stuck on the way before it reaches the customer.
- Borrowing the playbook of your competitor
A range of emotions might be inspired in you by your competitors depending on your industry. According to the data provided by Edward Lowe, 80% of returns usually go to 20% of the brands in most industries. You will get insights on how you can modify your funnel by combining an analysis of your competitors.
It can also be used to simplify your sales funnel so that you can concentrate on other works. Funnels that are less complex have less moving pieces, especially for physical products. They are less prone to holdups and hiccups. This makes it valuable for both your sales and customers.
Always strive to stay on top of the market. Getting yearly updates of your competitor’s analysis helps you get ahead of trends as you unravel the evolving landscape of your industry.
- Increasing sales and providing more to your customers
Amazon is one of the largest brands that has been successful in delivering physical products to customers. It also provides great lessons for increasing the sales potential. One way in which Amazon makes this possible is to get hold of additional average cart value through cross-selling and presenting products that are related.
You take advantage of valuable information that has been learned about your customer’s preferences when presenting them with items related to their current purchase. Research has also indicated that upselling still remains a good strategy for increasing the average cart sizes. You also have the chance to deliver more by taking advantage of your fulfillment process so that you can enhance your customer’s experience.
- Entrusting your staff with your brand
One way that you can strengthen your single product’s funnel is by factoring in support services. Customers will always have questions about the materials used in the products and the warranties. They would also encounter other problems such as lost or stolen packages. Obviously, they would turn to a person they can trust to make things right for them.
This implies that you will be entrusting your sales funnel and brand to your staff. Statistics show that customer retention can be boosted by 5% when you choose the right staff and the possibility of making a profit will rise beyond 25%. A staff having good background knowledge about your industry and your product will be highly valuable in determining your business success.
- Logistical side of delivery
The amount of fulfillment process you will have to do personally is also crucial when building your funnel. Free return shipping to customers is done by almost 50% of retailers and a fulfillment house can make this to be a reality for your business – this also means that you will improve your customers’ experience. If you have the option to outsource your fulfillment, then it’s worth thinking about these logistical benefits.
- Seeking opportunities for your future products
There is still some work you have to do once you are done building your funnel. Customers need to be exposed further to your brand for physical products, which means you would want to use your email sequence to make this possible. The little information provided by your customers such as name and email can be combined with their current purchase preference to provide engaging follow-up emails. You can always remind them of an upgrade to the previous products purchased or a new product that has been introduced in the market.
The Best Sales Funnel Builder
Most marketers will build their sales funnels and engage them actively with the aim of converting new leads and increasing the frequency of conversion of your existing clients. This is also done to increase referrals and upsells. You may be searching for the most effective way you can engage your leads even if you have mapped out your funnels already.
The sales funnel software streamlines the process of engaging your leads while automating and optimizing engagement. It is likely to engage with your industry software depending on your needs. This is one of the software in which your returns on investment pays back itself tenfold. Here is the list of the best sales funnel builders you can use in 2018.
ClickFunnels has gained much popularity over the past years because of its impressive features. It 9 drag & drop funnels for driving conversions and more than 40 templates to choose from. Some of the primary features include online course funnels, webinar funnels, product launch funnels, sales page funnels and lead capture funnels. It also offers membership sites, network marketing bridge funnel and fishbowl funnels for targeting the local market.
There is an automated method in each funnel for sending ads, videos and emails that are relevant to your campaigns and leads. ClickFunnels ecommerce funnel is an intuitive tool that helps spread out your meaningful content to the masses. It also handles the data-driving surveys and other needed split tests.
Leadpages is one of the best funnel builders that can be used to create incredible lead capture pages that are. It has an intuitive interface for drag & drop where you can design launch and upsell pages, thank you and 404 pages, and much more.
There are more than 160 templates that are SEO-optimized. You can personalize your lead page by adding text, video and a countdown clock. Integrate with your webinar platform, current email lists, marketing and sales software for maximum efficiency.
FunnelDash is the right sales funnel builder for those who are yet to measure accurately the returns on investment of their current sales funnel and where your leads convert in the sales funnel. The main goal of FunnelDash software is to help you optimize and keep track of your online marketing budget.
It works effectively when you want to optimize your ad campaigns on Facebook. You can also gauge your Click Per Value and Cost Per Acquisition
Hotjar is a versatile heatmapping software that works best for those who have put in pace their leads and sales pages. It provides brand new analytics for where the mouse is positioned by the lead on the page, what part of the page takes much of their time, where they are directed before conversion, and where they go before the sale is lost.
Hotjar also comes with other unique features besides heatmapping. This includes feedback polls, form drop off analysis, conversion funnel analysis, and screen recordings. You can optimize your sales funnel using these advanced tools and analytics.
ActiveCampaign does so much more than automating emails, newsletters, text message marketing, direct marketing, and newsletters. It is a flexible software that provides a marketer with the ability to create opt-in forms that drive conversions and then leverages the data collected to qualify the captured leads.
It works perfectly for small and medium-sized businesses that are not yet in need of a sales software or a complete CRM. With ActiveCampaign, you can manage multiple email and text campaigns for the various segments of your targeted audience.
If you have been looking for the best sales funnel builder for B2B marketing, then LeadBoxer is the right software for you. It gathers upsell conversions and unique sales-building insights. LeadBoxer can also be used to create targeted campaigns, audience segmentation, and campaign validation.
It improves customer experience from all areas of the sales funnel, both pre-sales, and post-sales. Using LeadBoxer, you can create smart lead lists as it deals with identifying, tracking and scoring leads or companies.
TraceMyLead is a worthy contender for those who need a full CRM software. This company takes pride in a software solution that ensures ‘no lead is lost’. It allows you to perform various things such as manage leads, automate marketing, schedule appointments, manage field projects, and improve customer service. You can also keep track, manage and optimize both upsells and sales.
Who Needs a Sales Funnel Builder?
Leveraging of a sales funnel software should be done at every stage of the game for automation and optimization of marketing for businesses. Startups are required to build their market lists while the local businesses should consider all details of their business. It is essential for big businesses to keep their sales coming in through texts, emails and other forms of cross-channel or online marketing. It’s never too late and it’s never too soon – but it will always be an efficient method in which marketers grow their business.
It is possible to choose from a variety of sales funnel software programs since there is a diverse range of options. If you want to drive new leads, increase engagement and automate marketing, never underestimate the potential of internet and technology. Most of the small business often spend most of their time and resources on their automated online marketing compared to their offline marketing.
Start adding strategies and platforms that blend well with your assets after you have each of the assets marked with a stage in the journey of a buyer. Case studies tend to work well PPC ads and email marketing while infographics and blogs should be left to social media platforms. Now that you have understood every stage of the sales marketing funnel, you can always plan a better funnel strategy that will guide your potential clients at every stage of the funnel. Your work can be made a lot easier using a sales funnel builder as it streamlines the process of engaging your leads. It also automates and optimizes the engagement so that previous buyers can always cycle back the top of the funnel. The best sales funnel builder will always engage with your industry software based on your needs.